Brand value rises into a tea man
Original title: Brand value is rich in tea, 2020, live in the Xiaofei Village of Zhongfeng Township, Zhongfeng Village, Nameshan District, Sichuan Province, not only moved into the big house in the county, but also bought a new one Car.
"Selling tea people." In recent years, Wenkai felt that as the hometown landmark product "Mind Mountain Tea" market recognition is continuously improved, the sales of tea is getting better and better. "Today, our tea is not sold at all.
"Wen Kai believes that his hometown has a gratifying change, approved the registered geographic logo to prove that the trademark" Mingdingshan Tea "does not have. Wenkai’s awareness made the deputy director of the Mountain Area Market Supervision Administration of Ya’an City, Sichuan Province, Mountain District Tea Liang Jian, Vice President Liang Jian in the Industry Association, didn’t have a white bushy. "Nameshan District is based on landmark products ‘Munding Mountain Tea’, deep excavation of tea industry resources, promotes the integration of tea industry and literature, enhances brand value, and built 69 kilometers long The eco-tea industry cultural tourism economic corridor, driving nearly 10,000 tea farmers along the 12 townships to increase rich. "Liang Jian introduced that under the driving of" Mingdingshan Tea "and related industries, the famous mountainous area not only took off the poor, but also a hundred million township, Yili village.
The brand on the poverty is accompanied by "previous famous mountains, not as rich as it is now.
I still remember that when I was young, the livelihood of the whole family pointed to the seven or eight acres of tea field on the mountain. A family stays in the old-fashioned cabbage, leaks the wind, when winter, it is necessary to use the kind of glass jar that should be dripped in the hospital. "Talking about the life of the poor, 26-year-old Wen Kai, family poverty, let him drop out of school early, and went to the local tea factory to win the family.
At that time, counted in tea field and work two income, the people of Wenzu’s family reached less than 1,000 yuan. The transfer appears in a quiet voice.
At this time, the famous 上海水磨休闲娱乐会所 mountain has not dispelled the county area, and the tea plantation area is only 50,000 mu, but the local trademark brand awareness has germinated.
In 2003, the "Mindshan Tea" geographic logo proves that the trademark is registered, opening the "Minding Mountain Tea" brand development.
"Because of its brand, the price of tea is continuously improved, the earliest 50,000 mu of tea tree earned money, and farmers have actively changed tea trees, and the cultivation area of ??tea trees in the famous mountain area continues to expand.
"Liang Jian recalls that the experience of led the registration of the geographic logo to prove the trademark," this step is to go.
"And Wenkai is also divided into the first cup of tea industry in a rapidly developed 上海水磨休闲中心 tea industry. In 2006, the young man’s Wenkai used the money earned by fresh leaves, bought the first Phoenix bicycle at home, ending The family goes to the life of the two legs. After the landmark brand, the family is launched, and the local local standards, encourage tea farmers to pay attention to organic tea, continuously improve the product quality; while running the exhibition, publicity, further open "Mount Mountain Tea", famous mountainous area The road of the brand of Monte the Mountain Tea is getting better.
"Monte Mountain Tea" brand awareness continues to "upgrade".
"Upgrade" with "Montdings Mountain Tea", and the quality of life of Wenkai and folks.
"In 2008, I earned 10,000 yuan, bought a motorcycle, and I also moved out the chartered houses living in the village." Wenkai 上海学生新茶 said.
In 2011, "Mengding Mountain Tea" participated in the assessment of "2011 China Tea Regional Public Brand Value" assessment, the value of "Mingdingshan Tea" brand is 100 million yuan, ranking 17 in the country, Sichuan Province. By the end of 2012, the number of tea gardens in Nameshan District has developed to 10,000 mu. 90% of the farmers in the region take tea as the main business, and the per capita income of farmers reaches 7077 yuan. With the "Munding Mountain Tea" brand value "water rising boat is high", it is honest to young people. In 2012, Wenkai resigned the work of the tea factory, starting from the stall, independently started, and began to start the sales business of "Mount Mountain Tea".
With the continuous development of the tea career, Wenkai’s transportation has also been a motorcycle from the first-hand, and then became a new car … The car changed another, but in the heart , The most memorable, or the first motorcycle he bought: "Now I don’t ride it, but I have maintained on time. This motorcycle is my little family and the big family developed by the ‘Minding Mountain Tea. Small witness.
The brand value of the development of "Mengding Mountain Tea" is getting higher and higher, attracting more external funds to the famous mountain area, and more local portrait Wen Kai, started the way of entrepreneurship.
Establishing cooperatives, companies, people engaged in "Montdings Mountain Tea" business activities, more and more, the addition of these market mains, let the brand management, scale, scientific, and scientific and tea industries of "Mengding Mountain Tea". Let the tea farmers are more closely linked to the market and share more development dividends. Ya’an Mountain Area Perfume Seedlings Planting Farmers Professional Cooperatives (known as perfume seedlings cooperatives) is one of them. The person in charge, Li Wanlin, informant, informing the fragrant collaboration with Sichuan Agricultural University, improved tea seedlings, cutting technology efficiency, and transfer the technical achievements to members and cooperative tea farmers, enabling each acre of the land, from 150,000 yuan per year 300,000 strains.
After the tea pick is completed, the perfume seedlings cooperatives will be acquired in the form of unparalleled sales. Li Wanlin introduced that under the same conditions, the average of the percoremogenic tea farmers increased more than 10,000 yuan per mu.
Today’s famous mountainous areas, mountains are all tea trees, and tea planting area reaches 95% of the land area of ??the county. On the streets of the Jiefang Township, the Wancu Tea Park, there is no garbage.
Liang Jian introduced that this is the result of spontaneous maintenance of the folks. The village is clean, beautiful, the tea tree is covered, the mist, the village of the white wall, showing a beautiful artistic conception. The tea tree is more, the environment is good, and the tourism industry also lifted his head.
Farmhouse, specialty supermarkets, tea experience workshop – "Mengding Mountain Tea" production area tea farmers have new income sources.
"Busy taking tea, when you are leisure, you will have more money to work at home, you can also accompany your family." Zhongfeng Township Haiqi Village four sets of Huang Bingliang, now he can earn a farmhouse at home. Less money, enough life.
At present, "Mengding Mountain Tea" high quality tea garden is stable in more than 350,000 mu, with an annual comprehensive output value of more than 6.5 billion yuan, and the tea industry will receive nearly 10,000 yuan. The "Mind Mountain Tea" regional public brand value is worth 100 million yuan, ranking first in the province, seventh in the country.
From the Beijing Tea Bo, he rushed to Chengdu to promote the "Munding Mountain Tea" – 2020 Wenkai ended in the busy, 2021 happy life is more worthwhile.
Welcomes the rising sun in 2021, countless a full-time Wenkai, is walking on the road to "Mindshan Tea".
(Our reporter willow internship reporter Zhao Junxiang) (Editor: Lin Lu, Li Wei) Sharing let more people see recommendation reading.